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This e-book has been written to provide information about self-improvement. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information on self-improvement only up to the publishing date. Therefore, this eBook should be used as a guide, not as the ultimate source of web hosting information.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
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Introduction to Website
Conversion Rates
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Having an e-commerce website can be challenging. There is inventory to monitor, customers to keep happy, advertising to do, and of course security to maintain in order to protect the integrity of the site and your customers. With all of the important steps involved to make sure your business website is a success, conversion rates should be taken into account.
So what is a conversion rate? Essentially, a conversion rate is the number of visits or “hits” you receive on your website that change over, or convert to, a sale. For example, if your site were to get 100 visits in one week and one person made a sale, you’d have a 1% conversion rate.
Effective advertising is important in ensuring a higher conversion rate. Making sure your website is noticed and that the product you’re selling is very clear is essential to success. Getting the hits is important, but finalizing that sale is even more important. A good website that does a lot of business is much more involved than many people might think.
A lot of factors are involved with ensuring that visitors click on and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).
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Here are some helpful tips to ensure that your website’s hits, simple clicks, and visits turn into actual sales.
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71. Don’t forget directories. Although advertising is effective, do not forget to include your website in different directories as well. For example, if you sell shoes, be sure to get your website on related directories that list shoe retailers. Find specific websites that relate to your niche business and include yourself on their lists if possible.
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72. Diversify the tools. While Google Analytics is helpful, don’t forget there are other software vendors and other testing methods you can use. Some examples include the A/B test, split test, and usability tests, to name a few.
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73. The customer rules the day. While you might prefer a green color scheme over a red one, remember that the customer is always right. Follow their patterns, look at what they are clicking on, and go with whatever template and products are getting the sales. Although you may like the way something looks better, it’s the customer who has the final say and will get you the conversion rate you want.
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74. Patience is important. No website is a complete success overnight. Remember that it takes hard work and a whole lot of revamping and revising to get the “perfect” site, and even then you’ll end up making changes. It takes time to get yourself known out there in the World Wide Web.
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75. Don’t be afraid to mimic. While you don’t want to copy other companies’ websites, feel free to use their same layout and other similar things that they do. If it works for one site, the odds are it could work for you, too. As long as you are not using copyrighted material or the exact same wording, descriptions, etc., it’s ok to mimic the same style of website if you find it works out better for your business as well.
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76. Keep in mind that setbacks happen. If you have a day or two where your conversion rate is low while you’re testing something new out, don’t panic. Remember that the rate will come and go in spurts, and that things will fluctuate as you make changes.
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77. The more data, the better. Be sure your testing period is long enough to get the proper data you need to make a real assessment. If it takes more than a week, then bear with it. It’s essential to get all of the needed data so you can get a big picture of what is working for the site, and what is not.
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78. Find a good shipping service. Be sure you choose a shipping service that provides delivery confirmation and fast shipping. Whether it’s the US Postal Service, UPS, or Fed Ex, find the best service that will get your products to the customer quickly. You can also include overnight and 2-day shipping options if available.
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79. Make lists. Come up with the top 5 things you like about your website, things you dislike, things that are effective, things that are not, etc. Then look at them side-by-side so you can brainstorm the differences. Making lists is a great way to get everything on one piece of paper (or computer screen) right in front of you, all together at one time.
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80. Use your best customers as a good gauge for your success. Don’t be afraid to ask some of your repeat or bigger customers what they think on a personal level. The loyal customers are an excellent way to see where your best assets are, and what your shortcomings might be. They are usually honest and will tell you their true opinion.
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BONUS TIP! Host your website at EZ-Net Sytems and receive the tools to create, promote and develop you eCommerce business. Also includes tips, techniques, videos, even full courses of study. EZ-NetSystems makes eCommerce easy.
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If you even use just a few of the tips listed here, you’re well on your way to getting a higher conversion rate. No one can do every single thing on this list, and if they did, they would be the world’s most thorough Internet company. On the other hand, just a few changes can do wonders for the sales rate of your website. By trying new things, making needed changes, and testing your results, you will be on the fast track to getting sales you expect and deserve. Look at your data on a daily basis so you can get a feel for what customers are thinking. It also allows you understand the things that are working as well as the things that are not.
Never be afraid to think outside the box when it comes to having your own Internet business. New ideas are what make people successful, and what makes them stick out to customers. Know what you want, and have a goal in mind. By writing up a mission statement and creating a realistic goal, you will have a prize to keep your eyes on. This helps to encourage success, boost confidence, and help you to continue on. If you decide to hire people such as Live Chat operators or telephone customer service reps, be sure you’re using the best people possible. Using someone you know is a good idea if you’re small and starting out. If you’re a bit more established, use clients who have a good track record that hire representatives for you.
All of the elements shown here have an impact on how your conversion rate will do. By implementing a few changes, you will be amazed at how you can turn people who just click on the site for a quick look into people who actually buy the things you’re selling. A few small changes as well as constant and thorough testing should bring some awesome results, as well as the money you expect when you own your own business. Patience is the key, as well as creativity, and a great looking website.
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