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This e-book has been written to provide information about self-improvement. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information on self-improvement only up to the publishing date. Therefore, this eBook should be used as a guide, not as the ultimate source of web hosting information.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
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Introduction to Website
Conversion Rates
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Having an e-commerce website can be challenging. There is inventory to monitor, customers to keep happy, advertising to do, and of course security to maintain in order to protect the integrity of the site and your customers. With all of the important steps involved to make sure your business website is a success, conversion rates should be taken into account.
So what is a conversion rate? Essentially, a conversion rate is the number of visits or “hits” you receive on your website that change over, or convert to, a sale. For example, if your site were to get 100 visits in one week and one person made a sale, you’d have a 1% conversion rate.
Effective advertising is important in ensuring a higher conversion rate. Making sure your website is noticed and that the product you’re selling is very clear is essential to success. Getting the hits is important, but finalizing that sale is even more important. A good website that does a lot of business is much more involved than many people might think.
A lot of factors are involved with ensuring that visitors click on and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).
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Here are some helpful tips to ensure that your website’s hits, simple clicks, and visits turn into actual sales.
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51. Place the cart in a good spot. Make sure the shopping cart is easy to find and easy to see. The upper right corner seems to be a popular place versus the bottom of the screen. If someone updates their cart, the pop up and cart window should show this immediately, so they can track their purchases.
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52. Avoid the country selection. The odds are very likely that most of your customers will be from the United States. That annoying choose your country option is not really necessary and can be rather tedious. If you only ship to the US and Canada for example, make those the only two options to choose from.
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53. Credit cards are not the only way for people pay. While most online shoppers use credit cards, including other payment options gives people more choices as to how they buy. Think about adding a service such as PayPal or accepting e-checks as an alternative payment. You can even offer a printable order form for those who still prefer to mail checks or money orders through snail mail. This should most likely boost your conversion rate, since the customer can pick his or her preferred payment method.
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54. Speed is key. Make sure your site loads as quickly as possible. Studies have shown that most visitors who have to wait more than five seconds for a page to load will move on to another one. Having a good web host that will display your website quickly is very important.
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55. Relate your products. Add suggestions for other products on your individual product landing pages. For example, if a customer buys a widget, add an application that says something like, “If you like this item, you will also like widget 2!” and include a photo. Often, people are not aware of what else you have to offer till you direct them to the right place.
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56. Make sure shoppers know it’s a sale. Just lowering your prices is not enough. Be sure to put a red slash through the original price when showing the sale price. That way, customers will know how much they have saved. In addition, you can also add a special headline whenever you host a sale. This makes people look more carefully at your products to see how much they can save.
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57. Network. Use helpful marketing and pricing websites such as Froogle, BizRate, and Eopinions, to name a few. Once you get the exposure on other sites, your hits and conversion rate should both increase significantly. Many online shoppers look for bargains through these types of websites first, so if you are not included, you are definitely missing out.
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58. Discern the differences. Don’t make all of your products sound the same except for differentiating sizes and colors. Try to be as specific as you can, so people will know exactly what they’re buying.
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59. Be as reassuring as you can. Include as many reassurances in regards to your website’s security, money back guarantees, and ensuring that people will have 100% satisfaction. They want to know they can trust you as a merchant before they buy.
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60. Push the positives. Include as many detailed descriptions of how your product will enrich your customers’ lives as possible. The goal is to make people feel good even before they commit to buy.
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BONUS TIP! Host your website at EZ-Net Sytems and receive the tools to create, promote and develop you eCommerce business. Also includes tips, techniques, videos, even full courses of study. EZ-NetSystems makes eCommerce easy.
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If you even use just a few of the tips listed here, you’re well on your way to getting a higher conversion rate. No one can do every single thing on this list, and if they did, they would be the world’s most thorough Internet company. On the other hand, just a few changes can do wonders for the sales rate of your website. By trying new things, making needed changes, and testing your results, you will be on the fast track to getting sales you expect and deserve. Look at your data on a daily basis so you can get a feel for what customers are thinking. It also allows you understand the things that are working as well as the things that are not.
Never be afraid to think outside the box when it comes to having your own Internet business. New ideas are what make people successful, and what makes them stick out to customers. Know what you want, and have a goal in mind. By writing up a mission statement and creating a realistic goal, you will have a prize to keep your eyes on. This helps to encourage success, boost confidence, and help you to continue on. If you decide to hire people such as Live Chat operators or telephone customer service reps, be sure you’re using the best people possible. Using someone you know is a good idea if you’re small and starting out. If you’re a bit more established, use clients who have a good track record that hire representatives for you.
All of the elements shown here have an impact on how your conversion rate will do. By implementing a few changes, you will be amazed at how you can turn people who just click on the site for a quick look into people who actually buy the things you’re selling. A few small changes as well as constant and thorough testing should bring some awesome results, as well as the money you expect when you own your own business. Patience is the key, as well as creativity, and a great looking website.
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