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This e-book has been written to provide information about self-improvement. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information on self-improvement only up to the publishing date. Therefore, this eBook should be used as a guide, not as the ultimate source of web hosting information.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
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Introduction to Website
Conversion Rates
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Having an e-commerce website can be challenging. There is inventory to monitor, customers to keep happy, advertising to do, and of course security to maintain in order to protect the integrity of the site and your customers. With all of the important steps involved to make sure your business website is a success, conversion rates should be taken into account.
So what is a conversion rate? Essentially, a conversion rate is the number of visits or “hits” you receive on your website that change over, or convert to, a sale. For example, if your site were to get 100 visits in one week and one person made a sale, you’d have a 1% conversion rate.
Effective advertising is important in ensuring a higher conversion rate. Making sure your website is noticed and that the product you’re selling is very clear is essential to success. Getting the hits is important, but finalizing that sale is even more important. A good website that does a lot of business is much more involved than many people might think.
A lot of factors are involved with ensuring that visitors click on and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).
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Here are some helpful tips to ensure that your website’s hits, simple clicks, and visits turn into actual sales.
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21. Prove you’re real and physical. A real, physical address is definitely a reassurance for people when they look at the website. It also encourages them to correspond via regular mail (or snail mail) as well as email. A physical address ensures that you are legitimate and shows them that you have a business address.
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22. Customer testimonials matter. Use your satisfied customers’ kind words as testimonials on the website. Put them in a prominent place so people can clearly see them. Customer testimonials make people feel better about buying from you since there has been a past history of others who are happy with your products or services.
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23. Inform people about you. Include an “about us” section on the website. Give a company history, as well as more detailed information about what it is you’re selling. You can tell people the year you were founded, where you’re located, and what ideas you came up with to start the business. An “about me” section is always helpful and attracts people to your site.
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24. Always check your work. Whenever you add, delete, or make any kind of changes to your website, make sure you check the spelling. Product descriptions often change, so it can be very easy to make typos. Be very careful of all text and ensure that everything is spelled properly the first time. Misspellings tend to scare people away, especially when it comes to spending money.
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25. Be realistic. Use compelling text that convinces people to make a purchase, but stay away from melodramatic or overly exaggerated words. Sounding too unrealistic does not appeal to most logically thinking customers. They want the facts and want to hear or read more, but don’t need too much.
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26. Display stock status. If you only have a few of each item, consider showing the number of items in stock somewhere near the product. This usually gives people the idea that the items are limited in quantity, and it may entice them to buy more than one. It also helps you to track your inventory a bit better.
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27. Keep it fresh. Try to rotate your items as much as you can. If something has been on your website for a long time and it is not getting any bites, consider removing it and adding something new. Changing up your inventory entices people to see what’s new.
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28. Check on the copyright. Make sure the copyright at the bottom of every single page is up to date. If it’s 2009, you don’t want your copyright to read 2001. This makes the whole site look and feel outdated, even if you’ve just recently updated it.
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29. Customize errors. If your customer happens to run across an error, you can customize your 404 error pages. If there’s a problem with the server, make it look professional and give people a secure sense that the website will be back up and running as soon as possible.
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30. Sorting makes life easier. Add a sort items option to your web store. Allow people to sort by sizes, price, color, and most recently added items. This makes navigating the website much easier, and shopping a breeze. You should also allow customers to choose how many items they see per page of results, such as only 10 per page, 40 per page, or all items on each page.
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BONUS TIP! Host your website at EZ-Net Sytems and receive the tools to create, promote and develop you eCommerce business. Also includes tips, techniques, videos, even full courses of study. EZ-NetSystems makes eCommerce easy.
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If you even use just a few of the tips listed here, you’re well on your way to getting a higher conversion rate. No one can do every single thing on this list, and if they did, they would be the world’s most thorough Internet company. On the other hand, just a few changes can do wonders for the sales rate of your website. By trying new things, making needed changes, and testing your results, you will be on the fast track to getting sales you expect and deserve. Look at your data on a daily basis so you can get a feel for what customers are thinking. It also allows you understand the things that are working as well as the things that are not.
Never be afraid to think outside the box when it comes to having your own Internet business. New ideas are what make people successful, and what makes them stick out to customers. Know what you want, and have a goal in mind. By writing up a mission statement and creating a realistic goal, you will have a prize to keep your eyes on. This helps to encourage success, boost confidence, and help you to continue on. If you decide to hire people such as Live Chat operators or telephone customer service reps, be sure you’re using the best people possible. Using someone you know is a good idea if you’re small and starting out. If you’re a bit more established, use clients who have a good track record that hire representatives for you.
All of the elements shown here have an impact on how your conversion rate will do. By implementing a few changes, you will be amazed at how you can turn people who just click on the site for a quick look into people who actually buy the things you’re selling. A few small changes as well as constant and thorough testing should bring some awesome results, as well as the money you expect when you own your own business. Patience is the key, as well as creativity, and a great looking website.
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