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This e-book has been written to provide information about self-improvement. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information on self-improvement only up to the publishing date. Therefore, this eBook should be used as a guide, not as the ultimate source of web hosting information.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
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Introduction to Website
Conversion Rates
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Having an e-commerce website can be challenging. There is inventory to monitor, customers to keep happy, advertising to do, and of course security to maintain in order to protect the integrity of the site and your customers. With all of the important steps involved to make sure your business website is a success, conversion rates should be taken into account.
So what is a conversion rate? Essentially, a conversion rate is the number of visits or “hits” you receive on your website that change over, or convert to, a sale. For example, if your site were to get 100 visits in one week and one person made a sale, you’d have a 1% conversion rate.
Effective advertising is important in ensuring a higher conversion rate. Making sure your website is noticed and that the product you’re selling is very clear is essential to success. Getting the hits is important, but finalizing that sale is even more important. A good website that does a lot of business is much more involved than many people might think.
A lot of factors are involved with ensuring that visitors click on and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).
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Here are some helpful tips to ensure that your website’s hits, simple clicks, and visits turn into actual sales.
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61. Seals boost confidence. Include seals on your website such as the Better Business Bureau, Verisign, and Hacker Safe. These instill confidence and show your professionalism.
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62. Font size matters. Be careful of your font sizes, and remember that larger font sizes for certain key words or items will increase sales. Studies have shown this to be effective, so use it to your advantage where possible (without looking too obnoxious, of course).
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63. Brainstorm. Think hard about things that make your products stand out. Then expand on that. Come up with creative marketing ideas unique to your website, and do some promos that will create a buzz online.
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64. Single columns work. Try to maintain a single column layout on the site. People want to be able to read things smoothly, and it should flow. Too much junk on the sides or several columns of text can turn people off.
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65. Switch till you find what works. If you need to switch back and forth between two or three different headlines, you can. Testing out which headline brings in the most sales is an effective way to know what techniques are bringing buyers in.
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66. Headlines aren’t the only things to revamp. Look at EVERY aspect of your website: item photos, descriptive text, buttons, color schemes, etc. Then change them around until you feel like you’re getting the most sales. Don’t be afraid to update or make changes as you see fit.
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67. Use software that helps. Google’s Website Optimizer is a great tool to help you get the most out of your site. It’s effective, easy to use, and has a lot of powerful extras to get people clicking, and most importantly, buying.
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68. Analyze the data. Use Google Analytics (www.google.com/analytics) to your advantage. This software allows you to test your hits, as well as track them. Getting a good tracking tool is definitely invaluable to having a better picture of where your visitors are coming from, and who is making a sale.
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69. Use other media to advertise. You don’t have to just stick to Internet ads. Remember that magazines, newspaper, and even TV ads (if you can afford it) will also bring more people to your website, so don’t be afraid to use them.
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70. Increase other things as your conversion rate increases. As you start to see sales go up, it’s important to continue to increase other things like product availability and selection, advertising, and affiliate incentives. As your business gets busy, the number of hits will go up, so in order to increase the actual conversion rate, you may need to double your efforts as well.
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BONUS TIP! Host your website at EZ-Net Sytems and receive the tools to create, promote and develop you eCommerce business. Also includes tips, techniques, videos, even full courses of study. EZ-NetSystems makes eCommerce easy.
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If you even use just a few of the tips listed here, you’re well on your way to getting a higher conversion rate. No one can do every single thing on this list, and if they did, they would be the world’s most thorough Internet company. On the other hand, just a few changes can do wonders for the sales rate of your website. By trying new things, making needed changes, and testing your results, you will be on the fast track to getting sales you expect and deserve. Look at your data on a daily basis so you can get a feel for what customers are thinking. It also allows you understand the things that are working as well as the things that are not.
Never be afraid to think outside the box when it comes to having your own Internet business. New ideas are what make people successful, and what makes them stick out to customers. Know what you want, and have a goal in mind. By writing up a mission statement and creating a realistic goal, you will have a prize to keep your eyes on. This helps to encourage success, boost confidence, and help you to continue on. If you decide to hire people such as Live Chat operators or telephone customer service reps, be sure you’re using the best people possible. Using someone you know is a good idea if you’re small and starting out. If you’re a bit more established, use clients who have a good track record that hire representatives for you.
All of the elements shown here have an impact on how your conversion rate will do. By implementing a few changes, you will be amazed at how you can turn people who just click on the site for a quick look into people who actually buy the things you’re selling. A few small changes as well as constant and thorough testing should bring some awesome results, as well as the money you expect when you own your own business. Patience is the key, as well as creativity, and a great looking website.
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