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This e-book has been written to provide information about self-improvement. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information on self-improvement only up to the publishing date. Therefore, this eBook should be used as a guide, not as the ultimate source of web hosting information.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
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Introduction to Website
Conversion Rates
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Having an e-commerce website can be challenging. There is inventory to monitor, customers to keep happy, advertising to do, and of course security to maintain in order to protect the integrity of the site and your customers. With all of the important steps involved to make sure your business website is a success, conversion rates should be taken into account.
So what is a conversion rate? Essentially, a conversion rate is the number of visits or “hits” you receive on your website that change over, or convert to, a sale. For example, if your site were to get 100 visits in one week and one person made a sale, you’d have a 1% conversion rate.
Effective advertising is important in ensuring a higher conversion rate. Making sure your website is noticed and that the product you’re selling is very clear is essential to success. Getting the hits is important, but finalizing that sale is even more important. A good website that does a lot of business is much more involved than many people might think.
A lot of factors are involved with ensuring that visitors click on and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).
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Here are some helpful tips to ensure that your website’s hits, simple clicks, and visits turn into actual sales.
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81. Make sure headlines are believable. While the headline’s purpose is to attract people to the site and to buy, they should not be so outrageous that the claims sound unbelievable. If they are, many customers will steer clear of your website. Headlines are imperative to your success, so write them and publish them very carefully.
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82. Don’t forget the tagline. The tagline is also very important, and is usually found right underneath the tagline. Basically, your tagline will be a further explanation of the headline, and is usually smaller in font size. This is also important to express in a way that customers understand your intentions without sounding like a snake oil salesman.
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83. Use out of the box selling techniques. If you dare, you can always use the buy now, pay later approach, monthly installments, and free trials. This is a little bit risky for new businesses, but for more established websites, it’s an excellent way to bring in new customers, and keep them.
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84. Separate your customers and/or products by type. You can always distinguish your customers by type such as silver, gold, or platinum, and offer deals to the best ones. This offers people an incentive to buy more in order to receive rewards. This can also apply to your products. For example, if you sell several different “grades” of an item, show the difference by attaching a type to them such as premium, etc.
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85. Utilize tools for text. In other words, be sure to use bold, highlighted, or italicized text to bring attention to the important key words, or the “buy now” type of words. You can also use some customized text types, including fonts and “hand drawn” things like stars, circled words, and more.
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86. Keep the clutter out. Do not allow any of your pages to be cluttered. While you want to pack in as much information on each page as possible, clutter will almost always drive people away from your website, and on to another one. Try to make the format and layout look smooth, organized and most importantly, easy to navigate.
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87. Place links to every other page on every single page. You want to make sure people coming to your website can find the “about us,” FAQ page, privacy policy, home page, and shopping cart from anywhere they go on your website. If they cannot easily get to their cart to see what items they’ve purchased they may try another place to buy. It’s also essential that your FAQ’s and contact us pages are very easy to find. If people cannot get their questions answered, they will probably move on.
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88. Make sure home is the place to be. Ensure that the home page is the most powerful page of all. The people coming to your site need to immediately feel comfortable, excited, and interested in what you have to sell. By making the home page full of interesting things to look at and information to discover, you’re automatically making people feel welcome and intrigued.
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89. Remove unnecessary links. Don’t include links to other websites, links to affiliate sign up, or other extra links on every page. It only distracts people and can often lead them to click on the link, and totally forget where they were (which is YOUR site!). There’s nothing wrong with including links to other places, just be sure it’s on dedicated pages, or after the customer has purchased something.
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90. Don’t forget to say thank you. When someone makes a purchase, be sure there is a thank you page that people will see to show how much you appreciate them buying. It gives people a good feeling and also gives them confirmation of their order.
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BONUS TIP! Host your website at EZ-Net Sytems and receive the tools to create, promote and develop you eCommerce business. Also includes tips, techniques, videos, even full courses of study. EZ-NetSystems makes eCommerce easy.
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If you even use just a few of the tips listed here, you’re well on your way to getting a higher conversion rate. No one can do every single thing on this list, and if they did, they would be the world’s most thorough Internet company. On the other hand, just a few changes can do wonders for the sales rate of your website. By trying new things, making needed changes, and testing your results, you will be on the fast track to getting sales you expect and deserve. Look at your data on a daily basis so you can get a feel for what customers are thinking. It also allows you understand the things that are working as well as the things that are not.
Never be afraid to think outside the box when it comes to having your own Internet business. New ideas are what make people successful, and what makes them stick out to customers. Know what you want, and have a goal in mind. By writing up a mission statement and creating a realistic goal, you will have a prize to keep your eyes on. This helps to encourage success, boost confidence, and help you to continue on. If you decide to hire people such as Live Chat operators or telephone customer service reps, be sure you’re using the best people possible. Using someone you know is a good idea if you’re small and starting out. If you’re a bit more established, use clients who have a good track record that hire representatives for you.
All of the elements shown here have an impact on how your conversion rate will do. By implementing a few changes, you will be amazed at how you can turn people who just click on the site for a quick look into people who actually buy the things you’re selling. A few small changes as well as constant and thorough testing should bring some awesome results, as well as the money you expect when you own your own business. Patience is the key, as well as creativity, and a great looking website.
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