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This e-book has been written to provide information about self-improvement. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information on self-improvement only up to the publishing date. Therefore, this eBook should be used as a guide, not as the ultimate source of web hosting information.
The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
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Introduction to Website
Conversion Rates
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Having an e-commerce website can be challenging. There is inventory to monitor, customers to keep happy, advertising to do, and of course security to maintain in order to protect the integrity of the site and your customers. With all of the important steps involved to make sure your business website is a success, conversion rates should be taken into account.
So what is a conversion rate? Essentially, a conversion rate is the number of visits or “hits” you receive on your website that change over, or convert to, a sale. For example, if your site were to get 100 visits in one week and one person made a sale, you’d have a 1% conversion rate.
Effective advertising is important in ensuring a higher conversion rate. Making sure your website is noticed and that the product you’re selling is very clear is essential to success. Getting the hits is important, but finalizing that sale is even more important. A good website that does a lot of business is much more involved than many people might think.
A lot of factors are involved with ensuring that visitors click on and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).
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Here are some helpful tips to ensure that your website’s hits, simple clicks, and visits turn into actual sales.
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31. Too many choices can be annoying. If you’re selling blue t-shirts, and blue t-shirts only, there is no need to have a color choice drop down box. This can seem misleading and make people think other colors were once available. It is also overkill, so try to only use this when there are actually multiple colors or other options to choose from.
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32. Give people estimated delivery times. Although it’s impossible to predict UPS and the post office, adding an estimated delivery time for your customer is helpful. This keeps up anticipation, and encourages people to make a purchase since they have an idea when the item will arrive.
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33. Allow for mailing list sign ups. Create a page where people can enter their email address in to sign up for a newsletter or mailing list. That way, they can be updated when you have new sales and your conversion rate will improve. A lot of online merchants add this to the home page, but you can put it wherever works best for you.
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34. Don’t get too technical. When customers enter in their credit card number, do not use the term CVV code. Instead, explain that it is the last 3 digits on the back of their card. Avoid sounding too techie, since a lot of online shoppers will not understand the technical lingo. Show a picture of the back of a “fake” credit card, and circle the last three digits so people can clearly see and understand what the CVV code is. The CVV code is an excellent anti fraud method, so it’s recommended that you turn on this option in your shopping cart.
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35. Showcase your best sellers. Use the home page or another main shopping page to highlight the top 5 or 10 items that sell on the website. By showing people what is selling well, they will be interested to learn more. Don’t feature more than 5 to 10 items, or else it will look cluttered and the customer may think that you’re boasting that everything is a big seller. By choosing a few select items, you’re enticing people to buy these items and to check out some other things throughout the website.
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36. Make your buttons stand out. Be sure your “buy now” button and other buttons on your website look professional, colorful, and attract people to buy. Even something as small as a button can make a big difference in what people end up doing when they visit.
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37. Highlight your links. Underline and highlight all clickable links. This will entice people to click on, and it lets them know that certain text can be clicked on to take them to a new page with more information.
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38. Pay attention to your keywords. Implement good keywords into your website so people who search with them will stumble on your site. Be sure to use a good SEO service or program that can help you maximize your keywords effectively.
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39. Showcase one special deal each week. If you can, try to rotate a hot deal every week. This will keep customers coming back, and will entice new ones. This is not the same thing as the special items or best sellers, but instead one, specific item that is on sale for the week.
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40. Highlight the seasons. Make a list of all seasons and holidays, and then come up with interesting graphics and promotions for each. Don’t forget to include these promos in your email newsletters or weekly mailings for those who have signed up on the sight.
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BONUS TIP! Host your website at EZ-Net Sytems and receive the tools to create, promote and develop you eCommerce business. Also includes tips, techniques, videos, even full courses of study. EZ-NetSystems makes eCommerce easy.
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If you even use just a few of the tips listed here, you’re well on your way to getting a higher conversion rate. No one can do every single thing on this list, and if they did, they would be the world’s most thorough Internet company. On the other hand, just a few changes can do wonders for the sales rate of your website. By trying new things, making needed changes, and testing your results, you will be on the fast track to getting sales you expect and deserve. Look at your data on a daily basis so you can get a feel for what customers are thinking. It also allows you understand the things that are working as well as the things that are not.
Never be afraid to think outside the box when it comes to having your own Internet business. New ideas are what make people successful, and what makes them stick out to customers. Know what you want, and have a goal in mind. By writing up a mission statement and creating a realistic goal, you will have a prize to keep your eyes on. This helps to encourage success, boost confidence, and help you to continue on. If you decide to hire people such as Live Chat operators or telephone customer service reps, be sure you’re using the best people possible. Using someone you know is a good idea if you’re small and starting out. If you’re a bit more established, use clients who have a good track record that hire representatives for you.
All of the elements shown here have an impact on how your conversion rate will do. By implementing a few changes, you will be amazed at how you can turn people who just click on the site for a quick look into people who actually buy the things you’re selling. A few small changes as well as constant and thorough testing should bring some awesome results, as well as the money you expect when you own your own business. Patience is the key, as well as creativity, and a great looking website.
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